Journal — Insights
Notes from
the bench
Process breakdowns, craft arguments and the occasional complaint. Written by the people doing the work, published when there is something worth saying rather than on a schedule.
- Entries
- 05
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27 Apr 2026
Against the neon default
Dark background, one saturated accent, a large serif headline. It is now the visual equivalent of a default font.
3 min
19 Mar 2026
Test the identity on the least glamorous application
A logo looks good on a billboard. Show us the invoice, the parcel label and the error message.
5 min
03 Feb 2026
Write a motion contract before you animate anything
Three durations, three easings, written down before the first transition. Everything else is decoration.
6 min
12 Jan 2026
A studio that opens in 2026
Why we launched with a body of speculative work instead of a client list, and what that buys us.
4 min