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Brand guidelines & press kit

Use it
properly

Everything needed to represent SAJW Group in print, on screen and in press. If your use case is not covered here, write to press@sajw-group.com before improvising.

Version 1.0 — issued 2026. These assets are provided for editorial and partnership use only.

The lockup

SAJW Group
SAJW Group

Primary lockup on paper; inverted lockup on ink. The mark may stand alone at small sizes.

Colour

Typography

Accent typeface — specimen

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

abcdefghijklm
nopqrstuvwxyz

0123456789

The quick brown fox jumps

Display
SAJW Accent — uppercase, 0.01em tracking, 1.18 leading
Character set
A–Z, a–z, 0–9 and core punctuation. No accented characters, em dash or currency symbols — set those in the body face.
Body
Helvetica Neue / system sans — 1.6 leading minimum
Labels
Monospace — 11px, 0.18em tracking, uppercase
Scale
Fluid clamp() from 11px to 136px, no fixed breakpoints

Usage

Do ✓

  • Use the brace mark at 24px or larger — the counters close below that.
  • Keep clear space of one brace-width on every side.
  • Use the inverted mark on ink-black surfaces.
  • Set the wordmark in the accent typeface, uppercase, tracked at 0.01em.
  • Keep display leading at 1.15 or looser — the capitals fill the full em box.

Don’t ✕

  • Do not recolour the mark outside paper, ink or print red.
  • Do not stretch, rotate, outline or add effects to the mark.
  • Do not place the mark on photography without a solid holding shape.
  • Do not set accented characters, currency symbols or em dashes in the accent face — it has no glyphs for them and they will fall back.
  • Do not use the accent typeface for body copy under 18px.

Downloads

Press enquiries and additional formats (SVG, EPS, lockup variants): press@sajw-group.com